In order to gain maximum publicity within you’re your niche, you will need to craft a newsworthy press release that will attract the social media journalist and professional bloggers who will catapult your news release to the next level.

Before you think of any press release submission service, you will need to spend your valuable time to create news worthy story that will attract both traffic and sales.

From my own experience I would suggest that you write and distribute 3-4 SEO press releases per year. This will enable you to maximize your release campaign.

I have outlined the best and most popular press release topics that can accelerate your business to the next level. Below are the 64 HOT MEDIA Topics that will help you craft an awesome story that will be picked-up by potential media:

New product or service


New website or significant upgrade to existing website


Involvement with charity work


Making a charitable contribution


Free shipping offer or change to shipping rates


Releasing findings of new study or research


Helpful tips related to your business


News of the weird (e.g. Coffee shop offers excusive $100 gourmet drink)


Commentary on or tie-ins to current events


Interesting trends


Starting a new sister company


Receiving an award


Being singled out for an accomplishment


Offering free information: ebook, newsletter or white paper


Celebrating an important company anniversary (e.g. 50 years in business)


Opening a new office or relocating your office


Changing the company name


Changing a product name


Signing a large, well-recognized client (make sure you have their permission to publish this)


Announcing a media appearance


Inspirational stories of overcoming major challenges


Hosting a seminar or teleseminar


Sponsoring an event or team


Partnering with another business or organization


Hiring a new executive or changing ownership of the company


Announcing personnel change: retirement, resignation or death


Changing the way your products are made


Changing the prices of your products or services (particularly if you’re reducing prices)


Developing a new technology or unique procedure for your industry


Rebranding your business


Reorganizing your company


Hosting a major contest, sweepstakes or promotion


Making an outrageous claim (be careful not too sound to gimmicky or salesy)


Revealing industry scams


Announcing holiday-related sales and events


Making predictions for your industry


Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement)


Publishing findings of a recent report, survey or poll


Filing of a lawsuit


Responding to being name in a lawsuit


New uses for your products


Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this)


Offering internship program with local schools


Establishing a scholarship


Hosting a tour of your facilities


New certifications and credentials achieved by your staff


Providing pro bono work


Responding to accusations against your company or industry


Setting a major goal


Launching a referral rewards / affiliate program


Speaking at a conference or event


Providing free consultations or a free sample


Taking major steps to go “green”


Debunking common myths


Taking your company public


Discontinuing a product or service


Filing or Being Awarded a Patent


Merger or acquisition


Celebrating an important milestone (e.g. one millionth customer)


Exhibiting at a trade show


Stock offering


Financial or earnings update


Securing business funding or credit (e.g. VC or angel investment)


Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a Suburban Oasis)

Do you have any popular topic that can be used in SEO press release?