Last week, I officially launched my new book, with much fanfare.

The launch involved a dozen guest posts on major blogs, two video trailers, special launch bonuses, and loads of reviews from people who were kind enough to look at an advance copy of the book.

And while it’s still too soon to know if the book will be called a success, I’m ready to call the launch a success;

3,504 people visited the book’s site
1,439 people watched the launch videos
83 people bought the book (paperback, or Kindle)
1,587 people (!!!) downloaded the free digital version

Are those numbers that will make a major publisher’s heart skip a beat? No, they aren’t.

But I’m not a major publisher – in fact, I’m not a publisher at all; Engagement from Scratch! was self-published which means that I don’t have a big marketing budget, ties to the media, or relationships with booksellers. And a year ago today, nobody in the blogosphere knew who I was.

All to say that I’m pretty happy with these results, and if you were in my shoes, I think you would be too!

But the point of this post isn’t to pat myself on the back (though it’s nice to do once in a while) – it’s to share what I did in order to make it all happen, and what I did wrong, and would do differently next time...